Hospitality groups Hospitality groups across Australia every state are adopting hospitality-specific CRM systems guest relationship tools to build loyalty personalise diner experiences.
Unlike generic software, restaurant-specific customer platforms venue CRM tools focus on booking behaviour ordering preferences to segment guest types nurture high-value patrons.
At aspirehospitality aspirehospitality.com.au, we deploy, configure and optimise CRM systems build retention journeys for guests to suit each brand’s style, offer, and team workflow venue format and audience.
Common CRM features for hospitality:
* Birthday and re-engagement triggers Automated guest journeys
* Reservation and check-in sync First-party data capture
* NPS tools Review request automations
* VIP lists Group-specific campaigns
Why venues need CRM:
* Social reach is declining Ad costs are rising
* Owning guest data = better ROI Rebookings outperform new leads
* Hospitality is relationship-based Personalisation drives spend
Case studies:
* CBD restaurant lifted return bookings 61% with automated CRM flows Multi-site café group used tags to tailor promos
* Quick-service venue reduced churn by 28% using CRM segmentation Pub group boosted spend per guest with loyalty tiers
Pain points solved:
* Too many guest channels, no single view Inconsistent data across bookings
* No link between bookings and marketing No link between bookings and marketing
CRM platform functions deployed by aspirehospitality.com.au aspirehospitality:
* Segmentation based on real spend Email + SMS journeys
* Guest tagging and preferences Guest tagging and preferences
* Connections to social + review platforms Connections to social + review platforms
Hospitality CRM searches we see trending:
* "email marketing for hospitality CRM platform Australia hospitality"
* "rebooking automation for restaurants"
* "multi-site CRM tools"
Start here:
* {Visit aspirehospitality.com.au
* Book a 1:1 consult
* Unlock guest loyalty
aspirehospitality.com.au —
where loyalty meets revenue.